Vintage Thing no.131 - Chrysler 300
By way of a break from Impish little cars, here's something from the other extreme of Chrysler's automobile range, the 1970 Chrysler 300. A car this size has presence. It turned up at the Launceston show The Chrysler 300 non-letter cars traded on the performance image of Chrysler's letter series 300s. These started in 1955 with the C-300 and finished up with the 1965 300L but the less sporty 300 non-letter range sidled up to join the letter range 300s in 1962 and promptly outsold it. Being cheaper helped in the sales war but I can't help thinking that some people may have bought a 300 by mistake when they really thought they were getting a 300H. Enthusiasts claim that the new non-letter 300devalued the 300H and marked the latter out as a specialist performance automobile. I say, what's wrong with that? But the marketing men seem to have known what they were doing, I'm sorry to say. Sales of the lower-spec 300 non-letter cars were always greater and...