Vintage Thing No.61.1 - the Ford Sierra XR4x4
I visited this exhibition in the first year of my Industrial Design course at Coventry Poly. At the time there were all manner of rumours circulating about the Sierra and its high profile departure from the boxy lines of the Cortina. It was said that all the design staff had been sacked and that Ford would be re-introducing the Cortina following poor sales.
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However, I bet he was glad he didn't work for British Leyland where the opposite happened.
If anybody disagrees with me on this, maybe they should read Jeff Daniel's book British Leyland - The Truth about The Cars or Johnathan Wood's biography of Alex Issigonis.
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The long production run proved the foresight of the designers. The Sierra lasted from 1982 to 1993. A mild facelift occurred in 1987 but this was just as much to do with the original tooling becoming worn as the need to make the car look fresher. Changes were subtle and involved revised lights, bonnet and thinner window pillars. During production, the Sierra often looked more modern than later competitors and even now it looks low and sleek compared to the thickset saloons of today.
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For many years, Ford made a policy of not naming any individuals as designers of its cars. As eager design students we were told that even if a single design from a single designer was obviously right just as it stood, Ford executives would still deliberately water it down into something more corporate. For instance, FoMoCo had gone on a shopping spree in the sixties and bought Ghia, the Turinese carozerria and what happened to that? Ghia gradually stopped designing cars and became the name of a trim level for well-upholstered fords.
Uwe Bahnsen was Vice-President of Design for Ford of Europe so must take most of the credit for getting management onside. I still have my guide to The Car Programme at the Boilerhouse Project and he's the only named designer in it. Although he probably didn't actually pick up a magic marker himself, he would have guided his design in the right direction and having been involved with the Capri and the Mk3 Escort he could be guaranteed to know what he was talking about. Bahnsen championed the importance of not just aerodynamics but "air-flow management", which included the passage of air through the radiator grille and engine compartment and the effect the ventilation systems could have on drag. The front windscreen was flush fitting and the research into the behaviour of the air around the rear end lead to the
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American Ray Everts developed the exterior concept for Bahnsen and lead a team of young designers at Ford's Merkenich studio, near Cologne. Car Styling magazine said in its review of the Sierra design that Ford's corporate management "were completely disorientated in the spring of 1978 when the first models of the Sierra were presented to them. They could neither believe not understand what their European colleagues were unanimously willing to produce."
This was in the very first days of the 52 months to job one.
What brought the senior execs round were design studies by Giorgetto Giugiaro at Italdesign. His Ace of Spades design for Isuzu, which entered production in 1979, and his Medusa family saloon concept turned the execs onto the "aero look" and in the end they couldn't get enough of it, endowing the US market Thunderbird and Tempo with similar lines.
Bob Lutz later thanked Giugiaro for his unwitting influence.
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Ford must have been thinking along these lines with the Probe III. This is the interior of that show car and it isn't so far away in general feel from the Sierra dash. Non XR Sierra's had a truly horrible steering wheel that aspired to the single spoke design of the Probe III but was really a crisis of design confidence. The more sporting steering wheel on my machine is much better.
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There is one other name who played a significant part in the genesis of the Sierra and this was Patrick le Quément. He'd gained a BA Hons. degree in Product Design from Birmingham Institute of Art and Design and, after a period as a freelance, returned to England and Ford in 1968 as a designer. He worked on the Ford Cargo truck at around the same time as the Sierra and - in case you didn't already know - recently retired as head of design at Renault where he'd spearheaded a design-lead revolution. Yes, the Sierra was Patrick working up to "shaking that ass" of the bustle rumped Megane.
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It was Lutz's enthusiasm that brought about the XR4x4 drivetrain. When a 4x4 prototype was shown at the 1982 Frankfurt Show, there was no intention of offering it for sale but Bob Lutz could see how a high tech drivetrain to rival that of the boxy Quattro would work beautifully with his lovely smooth new body styling. Gradually the product planners came round to his idea. Well, he was the boss.
Lutz made life hell for his engineers because he was such a car nut.
Rod Mansfield's Special Vehicle Engineering department got the job of cramming everything in and Ray Diggins, who was in charge of the work, pioneered the use of viscous coupling limited-slip differentials - one just behind the transfer case and another in the back axle. Ford invested heavily in viscous couplings and their use later spread to the Scorpio range and the front wheel drive Escort RS Turbo. With a 34%/66% torque split between front and rear, there proved to be no need for a viscous coupling in the front axle. Here a conventional diff alongside the engine sump was driven by a shaft running forwards from a chain driven transfer case at the back of the conventional five speed T9 gearbox. A resonant whine arose from early transfer gearbox chains but this was solved by the inspired idea of artificially introducing a deliberate machining crudity to one of the chain wheels, thereby changing the harmonics.
The whole suspension set up was revised and SVE designed a new cast aluminium front sub frame for the driven front axle, which featured drive shafts that passed right through the engine sump.
There were a limited number of 3 door XR4x4s. Only a few hundred were built and they were never sold in the UK. I've never seen one but this combination really appeals to me. The 5 door is a bit too much of a family car for me, although the performance is nothing like that. Of course the four wheel drive estates - not really XR4x4s - are even more domesticated. I'd quite like to see a sedan delivery panel van conversion of one though. With their standard rood bars and curvaceous rear window, this could look quite good.
Early Sierras had a poor reputation for stability in cross winds and, to counteract this, from 1985 small spoilers or strakes were fitted to the rear edge of the rubber seals of the windows on the rearmost D pillar. I can only assume that these cured the problem for in my foursquare Ford I've never noticed any problem with side winds.
Other rumours that the car hid major crash damage also harmed the car's early reputation. This was partly true for the new bumper design sprang back after impact and easily hid major damage.
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It would take the Cosworth Sierra to show how good the Sierra's chassis was.
Graham Robson, the motoring journalist described the XR4x4 as the ideal rally chase car and with affordable Ford running costs the XR4x4 became the best selling four-wheel drive car in Europe at the time.
Having run a Citroen GSA which I still have, I always assumed the Sierra and a similar Toyota and Chevrolet had simply been bad copies of the GS but avoided the advantages of the GS in an attempt to disguise copying, but thereby missing the point.
ReplyDeleteThe Ford international styling of the world-blob car under Jack Telnack simply killed off design concepts which were either useful or elegant. He did not give Lutz free rein. Telnack detailed to me the steps through which these designs evolved. He showed pride in removing the nationalistic appearance of styling at Ford and encouraging this blending out of character in other makes, but he replaced it with the brutal blob profile. It is hard to find favor with this in retrospect.
At a convention of automotive journalists Telnack showed a chart of silhouettes of twenty international-clone sedans and defied the journalists to identify the marques. I picked out the three Fords and he asked how, as no one else would participate. Because they look like blobs, I said. No one laughed, and he did not speak to me again.
Nice one Karl!
ReplyDeleteHello mate. Im a true fan of Taunus, Cortina and Sierra.
ReplyDeleteBy the way. Have you some drawings of Taunus TC3 or Cortina MK5??
Did you know about a paralel project "Taunus TC4/Cortina MK6"???
Regards from Argentina.
Alejandro Angrigiani
No, Alejandro, these projects are news to me. By Cortina Mk5, I presume you refer to the 1979 facelifted Cortina. At least that's how we call it in Britain. I don't think the Cortina Mk5 featured in any design magazines at the time as it was a makeover of the Mk4 and nowhere near as radical as the Sierra that followed.
ReplyDeleteAs for a parallel project, that intrigues me greatly. I'll re-visit what articles I have on Sierras and see if there is any reference to a Cortina Mk6.
In Car Styling magazine No. 40 (the autumn 1982 edition) there is a critique of the new Sierra and I quote direct from it.
ReplyDelete"The concept for the body design of the Sierra was the very first one developed by the team of young designers that Ray Everts put together for Uwe Bahnsen in Merkenich."
"Nevertheless, several alternative designs were developed to find out if a better solution could be suggested within Ford's design organisations."
"Eventually it was decided that the first "Toni" (code name for the Cortina/Taunus replacement) proposal was the right one..."
These alternative studies are probably buried deep within Ford's corporate archives. But now that the Sierra's been out of production for so long, it wouldn't hurt business for them to be revealed.
It would also highlight Ford's history of trend setting design.